Wildish & Co. Launches 'Born to Retire' Campaign for PensionBee UK

Wildish & Co. has created a new brand campaign for PensionBee UK titled 'Born to Retire.' The campaign spans TV, out-of-home, social, and digital placements.

The work includes a reworked soundtrack alongside updated visual branding for the pension provider. The multi-channel rollout was confirmed via a LinkedIn post from Sam Fresco on August 22, 2026.

'Born to Retire' marks the latest PensionBee advertising campaign to hit UK screens and streets. PensionBee, a publicly listed online pension provider, has used advertising to build category awareness in a historically low-engagement financial product space.

Wildish & Co. led creative development across the campaign's channels, coordinating the TV spot, OOH executions, and supporting social and digital assets under a single soundtrack and visual identity.

No campaign budget, media spend, or flight dates were disclosed in the source post. The agency and brand have not yet released additional details on creative credits, production partners, or media buying agency involvement.

Free Agency Media will update this report as additional details on the 'Born to Retire' campaign become available.