Beyond Launches National Campaign for Woodgreen Pets Charity After AOR Win

Beyond launched 'This is How We Rescue' for Woodgreen Pets Charity on June 3, marking the shop's first major campaign since winning the media agency of record assignment.

The campaign runs across national and regional news media alongside targeted social platforms. Beyond structured the buy to layer broad awareness plays with precision social targeting: national news for reach, social for conversion.

Woodgreen operates as one of the UK's largest pet rescue and rehoming charities. The organization handles dogs, cats, and small animals across multiple rehoming centers. Beyond's brief: drive awareness of the rescue mission while maintaining donor engagement.

The AOR win positions Beyond in the charity sector media space: a vertical where agencies compete on efficiency as much as creativity. Media dollars stretch further when the work drives both brand lift and direct response. Beyond's approach blends both.

'This is How We Rescue' marks the shop's expanding client roster in mission-driven organizations. The campaign structure (national awareness layered with social precision) reflects how independent shops handle integrated briefs that previously went to holding company media networks.

Beyond confirmed the campaign launch and AOR status via LinkedIn on June 3. Campaign flight dates and media spend were not disclosed. The work represents Beyond's second major charity sector assignment in 2026.