Visit Philadelphia Collected Nearly 3,000 Fan Voicemails for Eagles Super Bowl Campaign

Visit Philadelphia built its 'FLYest' campaign around 'Bird Calls,' a project that gathered nearly 3,000 voicemails from fans cheering on the Philadelphia Eagles ahead of Super Bowl LIX.

The campaign asked fans to call in and leave messages celebrating the team, with the tourism agency compiling the submissions to spotlight the city's sports culture. Visit Philadelphia shared the results on LinkedIn, framing the volume of voicemails as evidence of the fan engagement behind the Eagles' Super Bowl run.

The agency, which handles marketing and destination branding for the city of Philadelphia, positioned 'Bird Calls' as part of the broader FLYest campaign tied to the Eagles' playoff push. The near-3,000 voicemail count became the campaign's core metric, used to demonstrate grassroots participation rather than traditional media spend.

Visit Philadelphia has run Eagles-tied advertising before. 'Bird Calls' marks a direct effort by the agency to turn fan-generated content into a centerpiece asset. The campaign arrived ahead of Super Bowl LIX, timing the voicemail collection to coincide with peak fan attention on the team.

Details on media placement, budget, and creative partners for the Eagles advertising campaign were not disclosed in the announcement. Visit Philadelphia did not name additional agency partners or vendors involved in producing 'Bird Calls.'

The post on Visit Philadelphia's LinkedIn page did not specify how the voicemails were used beyond compilation, or whether the audio will appear in broadcast, out-of-home, or digital formats tied to the FLYest campaign.