Fitzroy | United Playgrounds and Ask Phill Launch Pink Gellac's 'Colour Your Confidence' Rebrand

Pink Gellac has a new brand platform. The nail color brand tapped Fitzroy | United Playgrounds for strategy and visual identity, while Ask Phill built the accompanying website. Together, the two independent shops delivered 'Colour Your Confidence,' a full rebranding launch spanning campaign, identity, and digital presence.

Fitzroy | United Playgrounds led the creative strategy and visual identity work behind the repositioning. The agency's brief covered the campaign concept alongside the new visual system.

Ask Phill handled the website build, translating the new Pink Gellac identity into the brand's primary digital touchpoint. The work was split between two independent shops: Fitzroy | United Playgrounds handled strategy and identity, Ask Phill handled digital execution.

The news surfaced via a LinkedIn post from Willemijn Bouman, confirming agency credits for the launch.

The 'Colour Your Confidence' campaign is part of Pink Gellac's broader advertising push. The rebrand pairs a new visual identity with updated messaging and a rebuilt web presence, delivered by Fitzroy | United Playgrounds and Ask Phill.

No financial terms were disclosed. Pink Gellac's site and campaign assets are live under the new platform as of this week.