Fitzroy | United Playgrounds Takes on Pink Gellac Rebrand, Launches 'Colour Your Confidence'

Fitzroy | United Playgrounds has partnered with Pink Gellac on a full brand repositioning. The scope: a new visual identity and an upcoming campaign under the platform name 'Colour Your Confidence.'

The news came via Pink Gellac's LinkedIn page on July 16, 2026. The post confirms three deliverables: strategic repositioning, visual identity work, and a campaign still to launch under the new platform.

Pink Gellac is a gel nail polish brand. Fitzroy | United Playgrounds is credited as both the strategic and creative agency on the account.

'Colour Your Confidence' is named as the platform that will carry the brand forward. No campaign assets, media plan, or launch date have been shared publicly yet. The announcement covers the partnership and the platform name only.

Pink Gellac has not detailed channels, markets, or timing for the campaign beyond the LinkedIn confirmation.

The agency-client relationship was disclosed directly by Pink Gellac rather than through a press release or trade publication. No financial terms, contract length, or additional agency credits were included in the post.

Free Agency Media will continue tracking this signal as the 'Colour Your Confidence' platform moves from announcement to visible campaign work.