The Digital Picnic Named Lead Digital Agency for ReFil

The Digital Picnic is now the lead digital agency for ReFil. The appointment was announced August 18, 2026, on the agency's LinkedIn page.

The scope covers digital and social strategy, creative ideation, content creation, and performance reporting. The stated goal: build brand awareness for ReFil.

The announcement did not specify a campaign name, contract length, or deal value. It also did not name the incumbent agency, if one existed, or detail a review process.

The remit spans both brand-building and measurement. Creative ideation and content creation sit on the brand-building side. Performance reporting sits on the measurement side. The Digital Picnic will own both ends of the ReFil relationship rather than a single deliverable.

No campaign assets, launch date, or media channels were included in the source post. The announcement functions as a scope-of-work statement rather than a campaign reveal.

Free Agency Media has not independently verified deal terms beyond what The Digital Picnic disclosed. Any ReFil advertising work that follows, including a formal campaign, would represent the first output under this new mandate.