Dig Agency Wins Soul Origin Business Following Competitive Pitch

Dig Agency has been named lead strategic and creative partner for Soul Origin. The appointment follows a competitive pitch process, according to a report from Campaign Brief published August 10.

The brief covers both strategy and creative for Soul Origin, the Australian sandwich and coffee chain. Terms of the agreement, including contract length and scope of the campaign, were not disclosed.

Campaign Brief's report did not name the incumbent agency or other shops involved in the pitch. No holding company was named as a competitor in the process.

Soul Origin operates more than 190 stores across Australia. The brand's advertising has historically run through a mix of local shops, with no single agency of record confirmed publicly before this announcement.

Dig Agency's win adds Soul Origin to its client roster. The agency has not issued its own statement on the account at time of publication. Soul Origin has also not commented beyond the confirmation reported by Campaign Brief.

Details on the scope of work, including whether the mandate covers media alongside strategy and creative, were not included in the original report. Free Agency Media has reached out to both Dig Agency and Soul Origin for confirmation of contract terms and will update this report if new information is verified.

The appointment was first reported via Campaign Brief's LinkedIn page, which cited the pitch as competitive without naming the number of agencies involved or the timeline of the review.

This Soul Origin account win marks the latest account movement tracked by Free Agency Media's signal monitoring. No additional financial terms, staffing changes, or campaign launch dates have been confirmed as of August 10, 2026.