OneIngage Wins Bronze IAB MiXX for Solo Interactive Twitch Campaign

OneIngage landed a Bronze IAB MiXX Award in Gaming & Esports Campaigns for work with Solo, the Sanipak cleaning brand.

The campaign, titled "Cleaning Up the Stream," ran on Twitch through Amazon Ads. The format: an interactive Reverse Taboo game built into a live stream advertising experience. Players had to avoid certain words while describing products. The setup targeted gaming audiences where Solo wanted reach.

OneIngage partnered with Amazon Ads on the execution. The campaign used rich media integration: not just pre-roll spots, but interactive elements to keep viewers engaged during the stream. The IAB MiXX Awards recognize innovative digital marketing across categories including gaming and esports.

Solo is a household cleaning brand under Sanipak, a Turkish manufacturer. The Twitch play represents a specific audience targeting strategy: reaching gamers through native platform formats rather than traditional display advertising.

The Bronze win puts OneIngage's interactive work in competition with campaigns from larger shops. IAB MiXX judges based on creativity, effectiveness, and innovation in digital channels. Gaming and esports campaigns require understanding platform-specific engagement patterns. What works on Twitch doesn't translate directly from TV or social.

OneIngage is based in Turkey. The Solo Sanipak advertising campaign marks their entry into gaming-focused work with a consumer packaged goods client. The Reverse Taboo mechanic kept the brand integration playful rather than interruptive.

The award was announced in April 2026. Campaign performance data hasn't been released publicly.