GUT Amsterdam Links Stella Artois with Netflix and AB InBev for 'The Gentlemen's Serve'

GUT Amsterdam has developed 'The Gentlemen's Serve' for Stella Artois, working alongside Superconnector Studios and other creative partners. The campaign features Theo James and David Beckham.

The work marks the first multi-market brand collaboration between Netflix and AB InBev. Stella Artois sits under the AB InBev portfolio, and this campaign ties the beer brand's advertising directly to Netflix's platform across multiple markets at once.

The announcement came via LinkedIn from Brett Pacis on August 27, 2026. Details on specific markets, media placements, and campaign duration were not included in the initial post.

GUT Amsterdam is part of GUT's global network, which has built a client roster spanning multiple continents since its founding. This Stella Artois assignment adds a Netflix-AB InBev tie-in to that roster, with two recognizable names, James and Beckham, attached to the talent lineup.

AB InBev has run Stella Artois advertising campaigns across European and North American markets for years, positioning the brand around craft and heritage. 'The Gentlemen's Serve' extends that positioning into a Netflix collaboration framework, a structure AB InBev has not previously used at this scale with the streaming platform.

Superconnector Studios is credited as a creative partner alongside GUT Amsterdam, though the specific division of creative and production responsibilities between the two has not been detailed publicly.

The Amsterdam Stella Artois campaign is the latest instance of a global beer brand pairing streaming-platform reach with celebrity talent for a coordinated, multi-market rollout. Further specifics on the campaign's launch markets and timeline have not yet been made public.

This Stella Artois advertising campaign establishes a formal multi-market brand partnership between Netflix and AB InBev, with GUT Amsterdam as the agency of record on the creative work.