BMF Named PR Agency of Record for Tales of the Cocktail Foundation

BMF is now the PR agency of record for the Tales of the Cocktail Foundation's annual conference. The mandate covers media vetting, itinerary curation, and media coordination for the event.

The agency also launched the Tales Passport program as part of this year's scope, a new system for managing media access and participation across the multi-day event.

Details surfaced via a LinkedIn post from Rachel Harris on July 31, 2026, outlining BMF's role on the account. Per the post, the work spans the full press cycle: vetting journalists ahead of the conference, building itineraries for attending media, and coordinating coverage throughout the event.

The Tales of the Cocktail Foundation's conference draws press and brand attention annually, making media logistics a core piece of the event's operations. BMF's scope, as described, centers on PR and media coordination rather than creative or paid media.

No financial terms were disclosed. The announcement did not specify contract length or whether the agreement extends beyond this year's conference.

BMF's role, as outlined in the post, positions the agency as the point of contact for media relationships tied to the conference, from initial vetting through on-site coordination. The Tales Passport program adds a formalized structure to that process, though specifics on how it functions for media attendees were not detailed in the announcement.

Free Agency Media has not independently verified additional terms of the engagement beyond what was stated in the source post.