Zapwater Communications Named U.S. Agency of Record for The Cliff Hotel Jamaica

Zapwater Communications has been appointed U.S. agency of record for The Cliff Hotel Jamaica. The independent shop will lead a strategic communications program built around media relations, influencer marketing, and brand partnerships, according to a company announcement posted September 4.

The brief calls for Zapwater to elevate awareness of the resort in the U.S. market. No campaign name or budget has been disclosed. The announcement did not specify contract length or team size assigned to the account.

Zapwater Communications is a Chicago-based independent PR and communications agency with a client roster spanning hospitality, food and beverage, and lifestyle brands. The Cliff Hotel Jamaica is a boutique cliffside resort located in Negril, positioned in the luxury Caribbean travel segment.

The appointment adds a hospitality client to Zapwater's book of business.

Neither Zapwater Communications nor The Cliff Hotel Jamaica included additional details on creative direction, campaign timing, or specific deliverables in the September 4 announcement. Free Agency Media has reached out to Zapwater Communications for further comment on the scope and timeline of the program.

Free Agency Media will update this report as verified details become available.