GOVT VCCP and We. Communications Land Singapore's ASEAN Chairmanship 2027 Brief

GOVT VCCP and We. Communications have been appointed to lead communications for the Ministry of Trade and Industry's 'ASEAN Chairmanship 2027' campaign. The appointment was reported by Marketing-Interactive on July 28, 2026.

The brief covers Singapore's upcoming chairmanship of ASEAN, set for 2027. The Ministry of Trade and Industry oversees the country's trade and industry policy portfolio, and the campaign will position the nation's regional leadership role ahead of the chairmanship year.

GOVT VCCP and We. Communications will work jointly on the account, pairing a creative agency alongside a communications and PR specialist on a single government mandate. Neither agency's specific scope, breaking down creative versus stakeholder communications, was detailed in the announcement.

Government accounts of this scale are typically split across multiple disciplines. This mandate keeps two agencies on the account rather than one.

Marketing-Interactive's report did not disclose contract value or campaign timeline beyond the 2027 chairmanship target. Singapore last chaired ASEAN in 2018.

The appointment adds to a run of public sector briefs moving through Singapore's advertising market this year, with agencies competing for government-backed regional and trade-focused mandates. Further details on creative direction and campaign launch are expected as the Ministry of Trade and Industry finalizes its 2027 chairmanship communications timeline.