VML Thailand's Tra Mongkut Campaign Wins Grand Prix at Spikes Asia 2026

VML Thailand won the Grand Prix in Creative B2B at Spikes Asia 2026 for 'Soil Stay,' a campaign created for Thai fertilizer brand Tra Mongkut.

The campaign transformed soil data into a farm-stay learning experience. Tra Mongkut operates in Thailand's agricultural sector, selling fertilizer to farmers. VML's approach converted technical soil information into an educational format delivered through an on-site farm experience.

The Grand Prix recognition at Spikes Asia marks the highest award in the Creative B2B category. Spikes Asia is the region's primary advertising awards program, operating as the Asian counterpart to Cannes Lions.

VML Thailand is the Bangkok-based operation of VML, the agency formed from the 2023 merger of VMLY&R and Wunderman Thompson under WPP. The Thailand office operates within WPP's APAC network.

The campaign ran for Tra Mongkut, a fertilizer manufacturer serving Thailand's farming community. The brand's focus on soil health positioned the educational farm-stay as both marketing and farmer education.

Spikes Asia 2026 took place in Singapore. The Creative B2B Grand Prix is awarded to one campaign across the entire B2B category. This year's award went to work that translated agricultural data into farmer-facing content.

VML Thailand's win adds to the agency's 2026 awards tally in the Asia-Pacific region. The campaign demonstrates the application of data visualization and experience design to agricultural marketing in Southeast Asian markets.