FCB SHOUT Lands Year-Long Social Media Mandate for United International Pictures

THE SHOUT GROUP, operating as FCB SHOUT, has been appointed to manage social media for United International Pictures. The contract runs one year and covers film release campaigns across UIP's slate.

The appointment was reported by Marketing-Interactive, which confirmed the scope: social strategy and execution tied to theatrical releases. No financial terms were disclosed. No incumbent agency was named in the announcement.

UIP distributes films from Paramount, Universal, and other major studios across international markets outside the US and Canada. The mandate covers all titles on UIP's release calendar for the contract period.

FCB SHOUT is part of the FCB network, which operates independently run offices under a shared holding structure in several Asian markets. The Shout Group name persists locally alongside the FCB affiliation, a common pattern among agencies in the region.

Marketing-Interactive did not report the length of the review process or which other agencies, if any, were in contention. The outlet has previously reported on UIP's agency moves as part of its coverage of advertising campaign wins across Southeast Asia.

The contract begins immediately, according to the announcement. Film release campaigns supported under the agreement will roll out on UIP's existing 2026 slate.