AV Squad Runs Scream 7 Campaign for Paramount Pictures

AV Squad handled campaign work for Paramount Pictures' Scream 7 theatrical release. The Los Angeles-based independent agency announced the partnership March 7 via social media, congratulating the studio on the film's box office performance.

The scope and duration of AV Squad's work on the horror franchise installment remains unconfirmed. The agency's post referenced "including them in the campaign," suggesting a role within a broader promotional effort rather than lead agency status.

AV Squad specializes in experiential marketing and brand activations. Their portfolio includes work for major entertainment properties, though client relationships in theatrical distribution typically involve multiple agencies across media buying, creative, and experiential disciplines.

Scream 7 marks Paramount Pictures' latest entry in the 28-year-old horror franchise. The film opened in theaters nationwide following a multi-platform marketing push.

The announcement follows the standard independent agency playbook: confirm the work after launch, thank the client publicly, move to the next brief. No deck. No case study video. No awards submission language. Just the work and the fact that they did it.

AV Squad's client roster spans entertainment, consumer brands, and technology companies. The agency operates as a fully independent shop without holding company affiliation.

Paramount Pictures has historically worked with both large network agencies and specialized independents for theatrical releases, depending on the property and campaign requirements. The studio's advertising strategy typically combines national media campaigns with targeted experiential activations in key markets.