Brainlabs Named Media Agency of Record for Xponential Fitness

Brainlabs has been named media agency of record for Xponential Fitness, according to a LinkedIn post from Adam Potashnick published July 14, 2026. Potashnick, who represents Brainlabs, announced the assignment.

Xponential Fitness is the parent company of a portfolio of boutique fitness brands, including Club Pilates, Pure Barre, StretchLab, and CycleBar. The AOR assignment covers media duties for the company. Specific brand-level scope was not detailed in the announcement.

No financial terms were disclosed. The post did not specify contract length, media spend, or which agencies previously held the business.

Brainlabs specializes in performance marketing and media buying for retail and consumer brands. The Xponential assignment adds a multi-brand fitness portfolio to its client roster and marks its entry into the boutique fitness franchise category.

The announcement did not include details on incumbent agencies or whether the assignment followed a competitive review. Xponential Fitness had not issued a separate statement confirming the appointment as of publication.

Search volume for "xponential fitness advertising" remains low.

Free Agency Media will update this report if Xponential Fitness or Brainlabs release additional details on scope, spend, or contract duration.