Goodside Studio

Goodside Studio has built a run of brand identity work that reads like a masterclass in range without losing a point of view. Bloomnet, the florist network platform, brought the studio in for a full brand identity redesign, announced in May 2026. JK Urbanscapes followed with new branding and website development, confirming what Free Agency Media's coverage described as an ongoing relationship between the two. For okdan, Goodside Studio handled the entire build: strategy, copywriting, creative direction, and design, with the logo developed in collaboration with Jessica Hische. And the studio's identity work for SperoVentures earned a featured review on Brand New by UnderConsideration, the design industry's most closely watched critique platform, a placement that speaks to the caliber of craft on display.

What stands out across these projects is the consistency of authorship. This is not a shop where clients get passed to account managers after the pitch. The okdan collaboration with a designer of Jessica Hische's standing suggests a studio comfortable bringing in outside talent when the work calls for it, rather than forcing everything through an internal template. The Brand New feature on SperoVentures and the string of announced launches for JK Urbanscapes point to a studio that treats each brand identity as a distinct problem, not a repeatable formula.

Free Agency Media's classification lists Goodside Studio as confirmed independent, and the evidence behind that call is unusually direct. Client testimonials name the people who did the work, not a department or a holding company. Nate Moore, Co-Founder of Astro, described the experience with "Jessica and team had a meticulously organized, thoughtful approach." Ashley Kemper, VP of Marketing at HyperComply, put it more bluntly: "Jessica and Danielle were the exact opposite," a comment that, in context, credits the same two practitioners with delivering something better than what the client had experienced elsewhere. Across multiple client accounts, the recurring references to "Jessica and team" and "Jessica and Danielle" as the actual people doing the work is the kind of detail that verification teams look for. It indicates founder-led operations where the names on the pitch are the names in the room, not proxies for a larger network. That pattern, confirmed through firecrawl and deep verification passes, is what puts Goodside Studio in the confirmed independent category rather than the ambiguous middle ground where so many shops claiming independence actually sit.

Taken together, the Bloomnet, JK Urbanscapes, okdan, and SperoVentures projects describe a studio with a tight focus on brand identity, delivered with enough consistency that trade press has now covered four distinct engagements in the span of a few months. For a shop this size, that publication frequency is its own kind of signal. Goodside Studio is doing enough distinctive work, often enough, to stay in the conversation.