Goodside Studio Completes Full Brand Build for okdan

Goodside Studio delivered a complete brand identity for okdan, handling strategy, copywriting, creative direction, and design. The project included collaboration with Jessica Hische on logo development.

The announcement came via social media on March 20, 2026. Goodside Studio confirmed the scope spanned the full branding process: from foundational strategy work through final design execution.

Jessica Hische, a lettering artist and type designer known for work with Wes Anderson films and Penguin Books, partnered on the logo creation. The collaboration points to Goodside Studio's approach of bringing in specialized talent for specific elements rather than keeping all creative in-house.

okdan's industry and market position were not specified in the announcement. The brand name and the breadth of work (strategy through design) suggest a launch or complete rebrand rather than a refresh.

Goodside Studio operates as an independent creative shop. The studio's work spans brand strategy and visual identity systems. This project follows that pattern: comprehensive brand development with external creative partnerships where expertise warrants it.

The timing puts the completion in Q1 2026. No launch date or campaign details accompanied the announcement. The studio shared the news as a completed project, not a teaser for upcoming work.

Brand builds of this scope (strategy, copy, creative direction, design, and logo development) run 3-6 months from kickoff to delivery. The Jessica Hische collaboration suggests budget allocation beyond standard indie agency projects, though specific investment was not disclosed.

Goodside Studio's announcement focused on scope and collaborators. What okdan does, who it serves, and when the brand goes live remain unspecified.