Lemonade, a Hawke Media Company

Lemonade operates out of Oakland with a team of 11 to 50 people, small enough to keep its focus narrow: creative services sit at the center of the agency's offering, with advertising, content marketing, design, experiential and events, influencer marketing, media buying and planning, social media marketing, and video and production built out around that core. The agency positions itself around branded entertainment, the idea that attention gets earned through storytelling rather than bought outright, and its service list reflects a shop built to execute on that idea from concept through production rather than handing pieces off to outside vendors.

The agency describes its people as brand builders, strategy nerds, creative thinkers, and social media enthusiasts, language that reads like most agency self-description but points to a real structural choice: Lemonade has kept its capabilities in-house across creative, media, and production rather than specializing in one lane and outsourcing the rest.

The clearest public evidence of Lemonade's work traces through Hawke Media's campaign for Mon Ami, a children's boutique fashion brand. That campaign won a GLOBEE award and produced 188% year-over-year revenue growth, a 21% reduction in customer acquisition cost, and 46% of quarterly revenue driven through Google Ads. Free Agency Media covered the win in two separate pieces, both published in April 2026, underscoring that this wasn't a minor placement but a campaign with measurable, auditable results tied to a named brand.

The Mon Ami numbers matter beyond the award itself. Revenue growth paired with a lower acquisition cost is the harder combination to pull off in retail marketing, since most campaigns that drive growth do so by spending more to get it. A campaign that moves both metrics in the right direction at once, with nearly half of quarterly revenue attributable to a single paid channel, points to disciplined media planning behind the creative. That's the kind of outcome that belongs on a case study slide, and it's the kind of work Lemonade's service list, spanning media buying and creative production, is built to deliver.

Lemonade carries the tagline "a Hawke Media Company," which invites a fair question about whether it operates as an independent shop or as a subsidiary answering to a larger corporate structure. Free Agency Media's classification puts Lemonade in the confirmed independent category, with verification sourced directly from a founder connected to the agency. That distinction matters in a market where holding company ownership often means centralized decision-making, shared client rosters, and diluted creative control. Lemonade's classification indicates none of that applies here: the agency retains its own operating identity and creative direction even while sharing a name and campaign history with Hawke Media. For an agency built around branded entertainment, a category that depends on distinct creative voice rather than formulaic output, that independence is the load-bearing fact behind everything else on this page.