Hawke Media's Mon Ami Campaign Delivers 188% Revenue Growth, Wins GLOBEE Award

Hawke Media secured a GLOBEE award for work with fashion brand Mon Ami that produced 188% year-over-year revenue growth while reducing customer acquisition costs by 21%.

The Los Angeles-based performance marketing agency announced the win April 23, citing Google Ads as the primary growth driver. The platform generated 46% of Mon Ami's quarterly revenue during the campaign period.

The GLOBEE Business Awards recognize marketing and advertising achievements across multiple categories. Hawke Media's submission centered on measurable performance metrics rather than creative execution: a standard approach for performance-focused shops.

Hawke Media operates as a fractional CMO and marketing execution partner for direct-to-consumer brands. The agency model combines strategic planning with channel-specific expertise across paid search, social advertising, email marketing, and conversion optimization.

Mon Ami, a contemporary fashion brand, had previously worked with traditional retail marketing approaches before engaging Hawke Media. The 188% revenue increase suggests either significant market expansion or substantial improvement over baseline performance.

The 21% reduction in customer acquisition cost indicates improved targeting efficiency or creative performance in paid channels. Lower CAC results from better audience segmentation, improved ad creative, or enhanced landing page conversion rates.

Google Ads generating 46% of quarterly revenue points to heavy investment in search and shopping campaigns. For fashion brands, this means product listing ads and brand search terms driving the majority of platform revenue.

Hawke Media has built its business model around performance accountability: tying agency compensation to client outcomes rather than retainer-based fees. The Mon Ami results align with that positioning.

The agency did not disclose Mon Ami's absolute revenue figures, total media spend, or campaign duration in the announcement.