Eight Communications Named Agency of Record for Andaz Gold Coast

Eight Communications has been appointed agency of record for Andaz Gold Coast, the new Hyatt property set to open on Australia's Gold Coast. The brief covers integrated communications, brand storytelling, and launch campaigns for the hotel.

The appointment was confirmed August 6, 2026. Eight Communications will lead the Andaz Gold Coast launch across PR and brand storytelling channels, according to the announcement. No campaign name or launch date has been specified yet.

Andaz Gold Coast marks Hyatt's entry into the Gold Coast market under its Andaz brand, a lifestyle line positioned within Hyatt's broader portfolio. The property joins a growing list of Andaz-branded hotels globally as Hyatt continues to expand its lifestyle segment in the Asia-Pacific region.

Eight Communications takes on the AOR role covering integrated communications strategy, brand narrative development, and the rollout of launch campaigns tied to the hotel's opening. The scope was described as spanning brand storytelling in addition to standard press and communications work, according to the source announcement.

Details on team size, contract length, and campaign specifics have not been disclosed. Hyatt has not issued a separate statement confirming the scope of the partnership beyond the agency announcement.

The appointment adds to Eight Communications' client roster in the hospitality and travel sector. Further details on the Andaz Gold Coast opening timeline are expected as the launch campaign develops.